All geared up and ready to go?
A new year with new challenges and we have already started working on promotions for the 2015 season.
“What! We've just started 2014 and you’re already talking about working on projects for 2015 “
It does work that way in advertising, we have to think ahead. Our customers want their adverts in this summers tourism brochures so that visitors to Scotland for the Homecoming and Commonwealth games can book their next years holidays in Scotland. Good practice, encouraging tourists to make a booking before they leave or are seduced by some other attraction pays dividends. Just beware that the deadlines for some of these publications are in March, a scant 2 months to get it done, for others it is already to late.
It is all about planning ahead and thinking like a business person. In September I published a blog on this site about getting christmas marketing ready. Most of the responses were along the lines of “I’ll worry about christmas in December not before.” A consumers answer, but not appropriate for a business. Before anybody can buy, they have to be informed about what there is available to buy. As businesses, we have to aware of what the deadlines are. Waiting till December to worry about you advertising is great for next Christmas, it is months to late to get anything done for this.
For example have you thought about tying your advertising to the Glasgow Commonwealth Games? Well, sorry to tell you this, some of the submissions closed in 2012.
It is all about planning ahead and thinking like a business person. In September I published a blog on this site about getting christmas marketing ready. Most of the responses were along the lines of “I’ll worry about christmas in December not before.” A consumers answer, but not appropriate for a business. Before anybody can buy, they have to be informed about what there is available to buy. As businesses, we have to aware of what the deadlines are. Waiting till December to worry about you advertising is great for next Christmas, it is months to late to get anything done for this.
For example have you thought about tying your advertising to the Glasgow Commonwealth Games? Well, sorry to tell you this, some of the submissions closed in 2012.
This is how the big companies make their money. They have entire marketing departments ensuring that they meet deadlines and take every opportunity to promote their companies. What do you have?
That is where we come in. Advertising agencies are your marketing dept, we work for you. We make sure that you have the right advertising in place at the right time. We choose the creatives that are right for your business, your service, your product. Freeing up your time, so that you can concentrate on running your business, not trying to do ours.
Yes, there are cheaper options, you can do it yourself, find a student or start-up desperate for the exposure. But how much time will you spend working for them? Preparing the content for them, writing the scripts and copy, getting the photographs and video shot, the Logos and designs made and in the right size and format, negotiating copyright and licence fee’s. Do you have the time for all this? Do you have the knowledge and experience?
If all this seems strange, confusing or raises questions you want answers to. It is time that we talked about your advertising and marketing requirements for the year(s) ahead.
Gavin Bryan-Tansley Owner Vid-FX+
