Friday, 12 March 2021

Advertising Complementary Therapies


Complementary therapies may help to support a person’s sense of wellbeing. They are often popular choices for many.  When advertising or marketing such services, great care should be taken to ensure that applicable and robust clinical evidence for any claims made about that client's therapy’s efficacy is held by the therapist and advertiser.

Therapists, often make claims about the general spiritual and emotional benefits which their treatments can bring.  Claims about the relaxing nature of therapy, its calming effects, or its ability to improve a sense of self may be acceptable as these can intangible and subjective. Though claims that ‘it does/did not work for me!’ could still be made. Descriptions about a therapy’s history, background, or foundations might be acceptable as long as it doesn’t stray into claims of efficacy.

As with any other marketing claim, all efficacy claims about a complementary therapy must be supported with strong and robust evidence held by the therapist and/or the advertiser.  Some therapies, such as osteopathy, are regulated by statute and have efficacy claims supported by high-level clinical evidence. 

Other therapies, may have a professional body, code of practice, and registration. Yet, do not have the same evidence base and therapists and advertisers should, therefore, take care in claims they make about these therapies.  For instance, claims in an ad for acupuncture were found to be misleading as the advertiser did not hold evidence of a sufficient standard to support claims that it could help with issues such as fertility problems, headaches, anxiety, insomnia, and musculoskeletal problems.

As some people might turn to complementary therapies when faced with health problems. It is important, however, that therapists who are not suitably qualified do not refer to serious medical conditions in their adverts and practice, as this might discourage people from seeking medical supervision or essential treatment.

Gavin Bryan-Tansley

Vid-FX+ Advertising

Photo by Trường thẩm mỹ Ana Anabeautyacademy on Unsplash

Wednesday, 13 January 2021

Covid-19 and Business

Are you going to let a virus kill your business!

Seriously, are you going to let covid-19 kill your business?

Ok, it may seem that there is nothing you can do about it now… But you would be wrong! 

It will come to an end, perhaps sooner than you think. What matters then is whether you will be ready to get back into business. Before somebody else takes what business that remains. 

Are you going to waste time bemoaning your bad luck, or are you going to prepare to hit the ground running when the time comes?

There are things that businesses can be doing right now, to prepare to make the best of any or all opportunities when they come their way. Regardless of an economic crisis or a global pandemic businesses must still look to the future.

Even in the best of times, we hear complaints that there just isn’t the time to do this or do that! Followed by complaints that someone has stolen their best clients, their business. 

But now there is time, are you going to waste it? Or are you going to plan and prepare to tell the world that you are still here, ready and willing to do business?

So if you are want to find out how you can maximize your potential for when we come out of this crisis. You had better talk to us, or your usual Ad Agency soon. Remember that extraordinary measures are required to deal with extraordinary times.

Gavin Bryan-Tansley
Vid-FX+ Advertising


Advertising Complementary Therapies

  Complementary therapies may help to support a person’s sense of wellbeing. They are often popular choices for many.  When advertising or m...