Friday 15 May 2015

Why?

Could somebody please tell me what is the point of sending the email above?

Ok 'images generate more clicks'. But only when people can see them!

Somebody has obviously tried to do some email marketing here. They have listened to the why, but not the how.

If you are really into advertising and marketing your business the DIY approach does not really work. Issues such as the above can do your business irreparable harm.

As seen above the images were to big to load and there was noting in the subject line or the header to encourage a recipient to take any further action, except to delete the email.

First impressions count!

Trite but true. What does the message above say about the advertiser?
Simply that if the sender does not care enough about their business to ensure that they get own promotions right. Why would anyone trust them to care about getting it right for their businesses?
Ok, kind of cynical. But lets be honest, with hundreds of marketing emails hitting peoples inboxes everyday. Who are you going to choose, this or the very next email that does have something to say? 
If you are going advertise and market your business, concentrate on what you do best and let others do what they do best. Commercial advertising pays. So talk to the professionals, people who do this everyday. They will stop you wasting your time and everybody else's.
Gavin Bryan-Tansley Vid-FX+ Advertising


Oh, please note. 
That this is far from an isolated instance, I get dozens of these a day. 
Think of the marketing opportunities that are being lost! 

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