While in St Andrews the other week, I noticed the vast number tradesmen vans in the town. All the shops that had been closed a few weeks earlier, were being refurbished.
This was undoubtedly in response to the Open Golf Championship coming to the town. With retailers and hoteliers wanting to make the most out of this event and the visitors who will be coming to their town in during that period. Some of these tradesmen's vans came from Manchester, some 300 miles away!
Tourism is as much about Business as Holidays.
It struck me, that tourism should become a major concern for many businesses and trades that don't currently don't think that it applies to them. If there were plumbers, from Manchester working in St Andrews. Why was there a plumber in from less than a dozen miles away from the town complaining about a lack of work?
The answer?
From a quick survey, I found that the Manchester plumber is actively advertising in various trade papers and websites, while the local lad relies solely on word of mouth.
The moral of this story is, “if you are not advertising, you are not in business!”
If this strikes a cord with you, I suggest that you contact me at Vid-FX+Advertising. So that, we can discuss how you can make the most of your advertising opportunities.
Gavin Bryan-Tansley - Vid-FX+ Advertising
